People used to think talk radio would never gain popularity, but the new world of the podcast has proven them wrong. The world is naturally curious, and hearing people discuss important and interesting topics is satisfying. If you’re looking to get more people curious about your recorded conversations, read about how to gain more viewers for your podcast.
Create a Website
A good podcast website helps you create a space for marketing. Listeners might find your episodes through an app or YouTube, but you still need to provide them with a home base.
Create a website where they can listen to previous episodes, see any merch you provide, and learn more about you in general. Include an about page to give them a little background information on yourself and your credentials and talk about what they can expect to hear in your podcast.
Include Experts
Podcasts are always better when you have guests. You’re more than welcome to keep the main focus on yourself, but adding guests creates another dimension. If you’re covering a crucial topic that you don’t have a lot of experience in, you want to have an expert visit. They can provide insight and information that you wouldn’t be able to provide.
Additional perspectives make a podcast seem more well-rounded and multifaceted. Remember to check the credentials of the expert to ensure you’re providing your listeners with the most accurate information possible. Try and find diverse and eclectic guests to keep things interesting.
Live Stream Episodes
There are podcasts where viewers listen and nothing else. And then there are podcasts where they listen and see. Consider live streaming to improve your brand. Viewers get to see gestures and facial expressions they’ll miss if all they have is audio.
You don’t have to live stream every episode, but live streaming the most enticing ones will build your following and your brand. Plus, if you have visuals that you want your listeners to see or a message to pop up on the board, live streaming makes the process easier.
Give a Glimpse at the Next Segment
Always give your viewers a glimpse of the next segment. Sometimes spoilers are OK if you know the information will get them excited for the next episode. And there are other times when you don’t want to give away too much.
Regardless of your strategy, get them excited for the next listening. If you plan to have special guests, tell them who they are. Mention what the next topic will be and if there is any prior information they need to know before tuning in. You can also ask for suggestions on what they would like to hear and include them in the next segment.
Growing your podcast following and gaining more viewers starts with following these steps.
