Dr. Consultation, a Brazilian healthcare start-up that opened its first clinic eight years ago in São Paulo, has become one of the most copied business models in the country. The company now operates 60 clinics in three states, but with its growth and as a result of competitors emerging,
Dr. Consultation is trying to transition from a popular clinic to a healthtech company. To achieve this, the company has spent three years collecting and processing data from its patients, with the aim of becoming an ecosystem that can use this data to generate value in the health chain. Founder Thomaz Srougi believes the company must expand to dominate Brazil and Latin America without needing new physical locations.
Dr. Consultation is expected to launch a B2B product for health operators, offering primary and secondary care for patients, and charging operators a fixed monthly fee. This model is known as pm/pm (per month/per member), which is different from the current model where hospitals charge for every consultation or exam.
Additionally, the company is developing a tool that measures the degree of health risk of patients, and this data is expected to help generate predictive models. The goal is to provide affordable healthcare to Brazil’s classes C and D, however, the company still has to close the equation.
